Personal information we collect
We automatically collect certain information about your device when you visit the Site, such as information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Furthermore, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as "Device Information" by us.
We collect Device Information through the use of the following technologies:
- "Cookies" are data files that are stored on your device or computer and frequently contain an anonymous unique identifier. Visit http://www.allaboutcookies.org for more information on cookies and how to disable them.
- "Log files" track Site activity and collect information such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels are electronic files that record information about how you interact with the Site.
Furthermore, when you make or attempt to make a purchase through the Site, we collect certain information from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as "Order information".
What do we do with your personal information?
We use the Order Information we collect in general to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and sending you invoices and/or order confirmations). Furthermore, we use this Order Information to: - communicate with you; - screen our orders for potential risk or fraud; and - provide you with information or advertising about our products or services based on the preferences you have shared with us.
We use the Device Information that we collect to help us screen for potential risk and fraud (specifically, your IP address), as well as to improve and optimize our Site more broadly (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Personal Information Disclosure
We share your Personal Information with third parties to assist us in the above-mentioned uses of your Personal Information. For example, we use Shopify to power our online store; you can learn more about how Shopify uses your Personal Information by visiting https://www.shopify.com/legal/privacy. We also use Google Analytics to better understand how our customers interact with the Site; you can learn more about how Google uses your data here : https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights in other ways.
Advertising based on behavior
As previously stated, we use your Personal Information to send you targeted advertisements or marketing communications that we believe will be of interest to you. You can learn more about how targeted advertising works by visiting the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by clicking on the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/ads/anonymous
- Bing: https://advertiseresources.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by going to the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.
Do not Track
Please be aware that when we receive a Do Not Track signal from your browser, we do not alter our Site's data collection and use practices.
Your legal rights
If you are a European resident, you have the right to access the personal information we have on file for you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information provided below.
Furthermore, if you are a European resident, please be aware that we are processing your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above.
Furthermore, please be aware that your data will be transferred outside of Europe, including to Canada and the United States.
Retention of data
When you place an order through the Site, we will keep your Order Information for our records unless and until you request that we delete it.
We may update this privacy statement from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Please contact us.
For more information about our privacy practices, if you have any questions, or if you want to file a complaint, please contact us via email at firstname.lastname@example.org or by mail at the address listed below:
# XXX 6820 University Ave, Cedar Falls, IA 50613 United States.